Steve Jobs Research Paper Example

Steve Jobs Paper Steve Jobs Personality Steven Paul Steve Jobs (1 953 201 1) American entrepreneur, marketer, and inventor, who was the co-founder, chairman, and CEO of Apple Inc. Recognized as a charismatic pioneer of the personal computer revolution and for his influential career in the computer and consumer electronics fields, transforming one industry after another, from computers and smartphones to music and movies. Co-founded and served as chief executive of Pixar Animation Studios. He became a member of the board of rectors of The Walt Disney Company In 2006.   As the CEO of the company. Jobs oversaw the development of the IMac. iTunes, iPod, IPhone, and iPad, and on the services side, the companys Apple Retail Stores. ITunes Store and the App Store. He died of respiratory arrest related to his tumor on October 5, 2011 (he had a   The market value of Apples shares has grown pancreas neuroendocrine tumor). from about $1JS5 billion in 2000 to SUS351 billion (2011) making it one of the biggest publicly listed companies in the US. Jobs transformed personal computers, telephones. even retail stores. among others†and he would have probably taken on television, if he had lived long enough. CBS 60 Minutes. [picl Steve Jobs is a perfect example of a person who intuitively understood the power of user-centered design, From the very beginning, he made sure that Apple employed people Who were tasked to advocate for the Customer _ In the early 1980s this had never been heard Of. Steve Jobs understood that a company would better serve its customers, if they were listened to. We will write a custom essay sample on Steve Jobs specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Steve Jobs specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Steve Jobs specifically for you FOR ONLY $16.38 $13.9/page Hire Writer His innovative work related directly to the rise Of an awareness Of usability. Jobs knew that a product or service is only successful hen it meets the needs of the users, making their lives easier and more enjoyable. There are conflicting stories of whether he was a true supporter of the methodology of user-centered design, but there is clear agreement that he knew ho. to figure out what users needed and wanted. Steve Jobs showed us what it was like to Inspire people, live a dream. In June 2005, Jobs gave the Commencement address at Stanford University: When I was 17. I read a quote that went something like: If you live each day as f It was your last, someday youll most certainly be right. It made an impression on me, nd since then, for the past 33 years, have looked in the mirror every morning and asked myself: If today were the last day of my life, would I want to do what I am about to do today? And whenever the answer has been No for too many days in a rcn. , I He did it by following a trail led by his passion for innovation. Leadership Theory Steve Jobs fits best with the Trait Theory. The main believe of Trait Theories are that they can develop through experience and learning. As a matter of fact that Apple is well-known as learning and innovative company due to Steve Jobs management style. Jobs has faced a lot of different market situations along with his career and almost in all he has succeeded. Jobs possess a vision, willingness to take personal risks to achieve that vision, sensitivity to follower needs, intelligence, self-confidence, level of energy and activity as well as task-relevant knowledge. Firstly, the vision of Apple is to focus on software rather than hardware; at the point when he has delivered music to online consumers he set out to develop the best customer experience. Moreover, Apple took many risks to achieve their vision and goals. Cooperating with is rival Bill Gates is a good example of that (the deal was Gates supply Apple with Office, Internet Explorer programs, and purchase 150 million dollars of Apples stock. Though this deal was good for Microsoft, it was even better for Apple) and as result, Apple was no longer a competition for Microsoft. The production of iPod was also a risky game. Jobs pushed his managers and the engineer team for innovative thinking, which was a huge challenge for everyone.Thirdly, Steve was self- confident. The fact that he created a video-editing program even without the help of Adobe shows his trait very good. l am convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance Steve Jobs, in 1995. My Job is not be easy on people, but to make them better.   Participative leadership While some found his management style caustic, he also developed loyalty from many team members. You need a lot more than vision † you need a stubbornness, tenacity, belief and patience to stay the course, said Edwin Catmull, co-founder of Pixar. In Steves case, he pushes right to the edge, to try to make the next big step orward. Jobs emphasized the importance of teamwork to his employees. Though he made the final decision on product designs, he knew that the right people would be a companys greatest asset. Thats how I see business, he said. Great things in business are never done by one person; theyre done by a team of people. According to Jobs work mantra and ethic, innovation is what distinguishes a leader and a follower. Some people arent used to an environment where excellence is expected. Thanks to Jobs expectation of high quality, almost every product hes turned out has een a huge success among consumers and businesses. One of the greatest business strategists of all times He was a high-maintenance co-worker who demanded excellence from his staff and was known for his blunt delivery of criticism. But it was his sheer genius combined with his ability to articulate his vision and bring staff, investors and customers along on the Journey plus the lessons learned in a major career setback that made it work. The results: indisputable. A visionary is how he is most often described in relation to Apple, the company he founded with high school buddy Steve Wozniak in 976. Also described as a high-maintenance co-worker who labelled people who didnt impress him as bozos. We have an environment where excellence is really expected, Jobs said in an interview in 1983. Whats really great is to be open when [the work] is not great. My best contribution is not settling for anything but really good stuff, in all the details. Thats my Job, to make sure everything is great. Employees were recruited into the company as specialists and put into roles that made the most of their specific strengths and abilities. Turnover was low despite the emanding corporate culture Jobs was a passionate advocate for his vision and incredibly effective at communicating this to shareholders, customers and staff. People Join and stay because they believe in the mission of the company, even if they arent personally happy. Steve Jobs quotes Being the richest man in the cemetery doesnt matter to me. Going to bed at night saying weve done something wonderful† thats what matters to me. Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations. Your time is limited, so dont waste it living omeone elses life. Dont be trapped by dogma† which is living with the results of other peoples thinking. Dont let the noise of others opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. Technology is nothing. Whats important is that you have a faith in people, that theyre basically good and smart, and if you give them tools, theyll do wonderful things with them. Charity work In his lifetime, Steve Jobs was roundly criticized for seemingly not donating enough money to philanthropic causes. However, it has been revealed recently that the late ounder of Apple and his wife, quietly made large donations to charity: Jobs donated $50million to Stanford hospitals. Funded HIV and AIDS research   Powell Jobs (Steve Jobs wife) founded College Track, a college preparation organization, in 1997, and she has been sponsoring the group ever since. Every year, the award-winning animation studio Pixar, which Mr Jobs helped launch, hosts a screening of a film to raise money for College Track, suggesting that the family have been doing charity work behind the scenes. But Jobs never addressed his philanthropic endeavors and refused to discuss the subject even with his biographer.

Third Grade Christmas Word Problems

Third Grade Christmas Word Problems Word problems and  problem-solving  questions  help  students to put the computations into authentic practice. Select questions that require a higher level thinking. Its also helpful to use questions that have more than one strategy available to solve them. Let students think about the way they solve their questions and let them draw pictures or use manipulatives to support their own thinking and logic. Try these Christmas-themed word  problems for third graders to stay in the spirit of things in class: 1. Ivan is putting bulbs on the Christmas tree. He has already put 74 bulbs on the tree but he has 225. How many more bulbs does he have to put on the tree? 2. Amber has 36 candy canes to share among herself and 3 friends. How many candy canes will each of them get? 3. Ken’s new advent calendar has 1 chocolate for the 1st day, 2 chocolates on the 2nd day, 3 chocolates on the 3rd day, 4 chocolates on the 4th day and so on. How many chocolates will he have eaten by the 12th day? 4. It takes 90 days to save enough money to do some Christmas shopping. Estimate how many months that is. 5. Your string of Christmas lights has 12 bulbs on it, but 1/4 of the bulbs don’t work. How many bulbs do you have to buy to replace the ones that don’t work? 6. For your Christmas party, you have 5 mini pizzas to share with 4 friends. You’re cutting the pizzas in half, how much will each friend get? How can you make sure the leftovers get shared equally? Print the PDF:   Christmas Word Problems Worksheet

Management - Conflict Resolution Assignment Example | Topics and Well Written Essays - 1000 words

Management - Conflict Resolution - Assignment Example More employees were hired in the weeks and months that followed. The basic salary that all floor employees earned was $7 hour. At the time the federal minimum was $5.85 an hour. The company offered the employees through a verbal offering a $5 production bonus per hour if the employees’ production exceeded a specified quota. The production incentive the company offered led to a major conflict between the administration of the company and the employees due to the fact that the company failed to pay the production incentive it promised. The conflict escalated as time passed on. The employees of the company became extremely agitated at the company because they felt the firm lied and stole from them. They were offered a financial incentive that increased the productivity of the company, but the company did not honor the verbal agreement. The morale of the employees became completely deteriorated as a direct consequence of the conflict. Other negative aspects of the conflict include d a breakdown of communications between the employees and the administration, demise in the productivity of the company, and a lack of trust in the managerial staff of the firm. Things started to worst at this firm instead of better as the conflict continued. The company began to implement other abusive labor practices such as missing hours worked from the employee checks, late payment of payroll, and bounced checks. Sometimes the employees had to wait two to three weeks after the payroll was due to get paid. As things got worse the employees began to rely on each more for financial and emotional support. On many instances the workers helped each other out by giving rides to work to employees that ran out of gasoline money due to the delays in payment. The employees also united their efforts to find a resolution to the problem. The labor movement led to the formation of an employee union. I was right in the middle of things when the union was formed. I joined the union because I tho ught that this was the best way to take a collective stand against the oppressor. My employer was wrong because its actions violated U.S. labor laws. People that work are entitled to a monetary compensation to be paid on time every payment cycle. After the union was formed the president of the union requested a meeting with the general manager in order to find a peaceful resolution to the labor conflict. The manager denied the meeting and the employees decided to go on strike. The history of U.S. labor strikes dates back to the 19th century (Washington, 2012). In search of greater protection the unionization of employees increased after the Great Depression. The strike led to a labor stoppage that lasted three weeks. The administration finally gave in and decided to have a meeting with the union leaders to resolve the conflict. After this meeting the company decided to honor the previously negotiated incentive of $5 an hour for employees that exceed a specified production quota. Iro nically this negotiation did not lead to the greatest result in the long run since the company lost the faith of its top corporate clients. The firm lost some of its biggest clients and was forced to close down operation less than three months after the labor strike ended. Upon reflection of the conflict I faced at my former employer I would have handled the situation much differently. I was part of the founding team of this company. The labor conflict

Individual Report Assignment Example | Topics and Well Written Essays - 2000 words - 1

Individual Report - Assignment Example ts that are usually given a high sense of priority, when analyzing the economic status of a country in relation to its fitness for business activity (Mohr, 2011). In this research, the discussion will be based on an analysis of three major economic indicators; the currency value against the US Dollar, inflation and economic growth rate measured in Gross Domestic Product and how they will affect the multinational company that intends to expand the provision of its services and products to other parts of the global business environment. Economists have asserted that a nation’s economic indicators are usually voluminous statistical information that are provided by governments, non-governmental organizations as well as the economic agencies charged with the responsibility of undertaking economic analyses (Mohr, 2011). This information has proved beneficial to not only local companies, but also multinational companies that aspire to expand their services to these countries. According to the Federal Reserve Bank of the United States, information regarding the country’s Gross Domestic Product has been crucial for the government owing to the fact that it assists in making adjustments of the existing economic policies (Berlatsky, 2013). In this regard, multinational and SME’s are usually subjected to scenario where they have to keep up to date with the existing economic policies in order to adjust their operations. The Federal Reserve Bank of the United States indicates that Gross Domestic Product of a nation is basically the value of services and products within its markets, generated within a specific period of time (Berlatsky, 2013). This information is usually released to the general public on a quarterly basis together with some revisions that may be provided within a period of ten weeks after the real of GDP information. Information regarding this data is usually accompanied with explanatory data that provides reasons for an increase in GDP or the reasons why

AMERICAN LITERATURE Essay Example | Topics and Well Written Essays - 1000 words

AMERICAN LITERATURE - Essay Example For this, he makes 2 rhetorical parallels: one is between some of his listeners and the wicked Israelites, and the other is between them and the narrator. The first one clarifies the Biblical metaphor of a sliding foot, that is, a state of being constantly exposed to God’s anger and protected only by His â€Å"meer Pleasure† (Edwards and Smolinski 5). The second one is a widely used public speaking technique: the indirect speech from the part of those people whom a speaker wants to influence. Edwards describes the arguments of the unconverted people the following way: Almost every natural Man that hears of Hell, flatters himself that he shall escape it; he depends upon himself for his own Security†¦ every one lays out Matters in his own Mind how he shall avoid Damnation, and flatters himself that he contrives well for himself, and that his Schemes won’t fail. (Edwards and Smolinski 9-10) This way, the speaker identifies with the unconverted listeners or even with all of his listeners, even the converted ones, who behave not piously enough. The identification is negative: those who â€Å"are out of Christ† (Edwards and Smolinski 12) are the protagonist of this narrative, and their function as a protagonist is not to be a positive example but rather to show how awful are the consequences of the absence of certain positive actions. This type of texts is widely used in Biblical narratives (Bratcher). As for the antagonist in the plot, there is a controversy that does not permit to state plainly that this is God. As Bratcher points out, God is always present in Biblical narratives as the central character. In this story, God is impersonated and shown in action: infuriated, He is holding sinners over the pit of flames. Still, this does not mean that God is seen as an equal part on the literary playground of Edwards’ text. He is an objective power beyond human rich, the power that has unquestioned influence on the world around a nd has a superior capability of self-control (as God in this sermon keeps from wreaking His wrath). This status of the figure of God is in line with Enlightenment deism: for the thinkers like Samuel Clarke, John Toland, Anthony Collins, and even John Locke, God’s power and will is prior to ethic systems; hence, this is Him who dictates the right behavior (Bristow). From this ethical perspective, the antagonist of unconverted human beings in â€Å"Sinners in the Hands of an Angry God† is their own liability to â€Å"fall by themselves† (Edwards and Smolinski 4), their â€Å"Wickedness† (Edwards and Smolinski 7). This situation is close to inescapable, as human beings are seen as naturally inclined to wickedness. They have responsibilities, while God is not responsible for anything (Edwards and Smolinski 9). The only way to influence this terrible condition, that is, to become a part of agreement with God (thereby attaining at least some promises from Him) is to accept the existence of Christ as an embodiment of â€Å"the Promises of the Covenant of Grace† (Edwards and Smolinski 11). â€Å"Sinners in the Hands of an Angry God† is also a refined argument; alongside the powerful metaphoric pattern, it has a list of reasons that have to prove that non-Christians really have no alternative. Two Enlightenment trends of the sermon have already been mentioned. One is its deism: for Edwards, conversion to Christianity is a natural act, the one that is justified by the world order. He frequently uses

The Costco Wholesale Corporation Marketing Essay

The Costco Wholesale Corporation Marketing Essay Costco Wholesale Corporation is the largest membership warehouse club chain in the United States with an aim to offer low prices on the selective and specialty brands in the wide range of products. Costco opened its first warehouse in 1983 and since has grown to become the fifth-largest retailer in the United States and seventh-largest retailer in the world. Currently headquartered in Issaquah, Washington, Costco has 614 warehouses with 67.4 million members and 160, 292 employees worldwide. Costco began its journey in Seattle, Washington with its business model similar to that of Price Club. Price Club was founded in 1975 by Robert Price and has been considered the pioneer of the warehouse stores. Its membership was only available to business customers and certain groups such as employees of local businesses, nonprofits, or government. Shoppers paid a membership fee to the company to buy bulk products at discounted prices in a no-frills warehouse setting. Costco was founded on the ba sis of the same concept; however, it started to expand customers to non-business members as well to raise their profit. In less than six years, Costco became the first company ever to grow from zero to $3 billion in sales. By the early 90s, it had outperformed its rival club, Price Club. However, Sams Club became successful in surpassing them both. Face with threats of a takeover by Sams Club, Costco and Price Club entered into a partial merger in 1993, creating the nations largest warehouse chain. The newly formed company, named PriceCostco, focused heavily on international expansion. However, the company soon faced a breakup due to disagreements between the two leaders, Jim Sinegal and Robert Price, regarding company direction. Sinegal continued to manage PriceCostco while Prices breakaway company was named as Price Enterprises. In 1997, the company changed its name to Costco Wholesale and all its Price Club locations were rebranded as Costco. SWOT Analysis Strengths Weaknesses No-frills approach Low product and services Tenured management Satisfied employees Membership Loyalty High inventory turnover compared to its competitors Incredible return policy Great membership benefits Private label Not enough warehouses Weak advertising No self-checkout Store hours Contributing to higher carbon footprint and pollution due to bulk-packaged products Opportunities Threats Future expansion Private label growth Costco.com Economic downturn Strong competition Diversification in terms of geography Political, cultural and ethical issues with international expansion Strengths Costcos no-frills approach has helped the leader keep its overhead costs low and in turn offer great prices to its customers. Costco does not let fancy buildings, salespeople, and big advertising budgets get in the way of providing great values. It has been successful at keeping overhead costs low by eliminating costs historically associated with wholesalers and retailers, such as delivery, billing, and account receivable. Costco buys its merchandise directly from the manufacturers and route it either to a cross-docking consolidation point or directly to their individual warehouses. Their depots receive container-based shipments from manufacturers and reallocate these goods for shipment to their individual warehouses in less than twenty-four hours. This allows Costco to eliminate many of the costs associated with traditional multi-step distribution channels by maximizing freight volume and handling efficiencies. Traditional steps generally include purchasing from distributors as oppo sed to manufacturers, use of central receiving, storing, and distributing warehouses, and storage of goods off the sales floor. Costco passes the savings generated from elimination of these traditional costs to the consumers by not marking up its merchandise more than 15%. In comparison, a supermarket may mark up its merchandise by 25% while a markup by department store may be up to 50%. Costcos strategy to offer limited selection of nationally branded products in a wide range of merchandise categories has helped the business generate high sales volume and quick inventory turnover. It carries fewer than 4000 items as compared to 40,000 items at a supermarket and 100,000 items at Walmart. For example, Costco may only carry one size of Aspirin bottle containing 350 pills, whereas a Walmart may carry two or more different sizes of Aspirin bottle. Narrowing the number of options increases the sales volume of each, allowing Costco to squeeze deeper and deeper bulk discounts from suppliers. Because of high sales volume and quick inventory turnover, Costco sells it inventory before it is required to pay many of its merchandise vendors. It can use cash received from selling its inventory to pay it vendors and thus avoiding financing and payment plans. Costcos additional strength lies in its strong managerial ground. Costco believes in a homegrown approach to management by promoting from within the company. The majority of its current home and regional office team members are home grown, which means that they started in their warehouses, depots, and business centers, learned the business and moved up within the company. One great example is its current CEO, Craig Jelinek. He started his career with Costco almost 28 years ago by managing a single warehouse; however, he is now responsible for managing almost over 600 warehouses. In addition, Costco ensures its employees satisfaction by providing them with generous wages and benefits. While this practice may be more expensive for Costco, they have an off-setting cost containment effect. Its turnover rate is unusually low at 17% overall and just 6% after one years employment. In contrast, Walmarts turnover rate is 44% per year, which is close to the industry average. Due to its low tur nover rate Costco saves money spent on recruiting, hiring, and training. It takes cares of its employee, which in turn take care of its members. Smiling employees help make Costco the best shopping experience. In addition to low prices and great service, Costco has a very generous and hassle-free return policy. It offers a 100% satisfaction guarantee on all of its products including food, furniture, jewelry, and electronics. If a member is not 100% satisfied with the purchase, they may return it at any time for a full refund; there are no time limits with the exception of electronics. Electronics, such as televisions, projectors, camcorders, touchscreen tablets, MP3 players, and cell phones, must be returned within 90 days of purchase. However, Costco offers a two-year manufacturers warranty on its electronics free of charge. Perhaps, its the low prices and great shopping experience that Costco has been able to retain its members successfully. In the United States and Canada, it has been able to keep 90% of members, while it retains 86% of members worldwide. This number is even higher for business members at 93.7%. In addition, other great membership benefits offered by Costco contribute t o its success in retaining members. It has formed strategic relationships with outside parties to ensure that its members can be provided great warehouse prices for additional products and services that range from health and auto insurance to five star vacations. Costco has also been very successful with its private label offering, Kirkland Signature. It is now considered a strong private label offering as it competes with many national brands in an ever-expanding range of categories. After 19 years since its launch, the private label products now represent only 15% of the items carried by Costco but generate 20% of its sales dollars. The goal of the company with Kirkland Signature products is to provide equal or better quality at discounted products. It believes that it has the capacity to increase the sales penetration of its Kirkland Signature products to 30% over the next several years, while continuing to provide its members with quality brand name products that will always be part of its product selection. Weaknesses Although strengths exceed Costcos weaknesses, it still needs to address them for the betterment of the companys future. Its warehouse locations are mainly concentrated in urban areas with higher population densities versus their competition Sams club who chooses to place their clubs in the suburbs. It may be very time consuming for someone to shop at Costco who does not live nearby its coverage areas. In addition, long lines at the checkout are the subject of many complaints made by Costco customers. In comparison with BJs, Costco does not have self-checkout lanes while BJs has well managed self-checkout lanes. Their store hours are also a big setback for busy members. Many of the other membership clubs open early for the convenience of business members and stay open late to accommodate busy families. Another weakness of Costcos strategy is that they spend very less on advertising. They generally rely on reputation and word of mouth advertising. However, one of Costcos biggest competitor, Sams Club, spends about 50 million dollars on advertising and direct mail promotions. If Costcos competitors are able to take away its market share due to lack of promotional activities, it may adversely affect Costcos future performance. Since many of Costcos members may purchase too much stuff unnecessarily due to its bulk packaging, the practice may lead to higher carbon footprint and pollution. Costco offers bulk-packaged products to target large families and business owners. However, many of its members are not large families or business owners; they choose to stop at Costco because they like the products and prices. As a result, they end up purchasing more than their needs and create unnecessary waste. It may be seen as a negative because it is against current mainstream green marketing. Opportunities Of the 614 Costco warehouses worldwide, nearly three quarters are located in the United States. Costco can find opportunities to increase international expansion that will help fuel decades of future growth. Recently, India and China have become the choice of retail expansion for big businesses like Walmart. Similarly, Costco can find ways to increase its presence in these markets as well. As more stores open, more opportunities will be created for Costcos private label, Kirkland Signature, products to compete against big brands. Growth of its private label can also be fueled by looking into introducing more margin enhancing products. Growing trend of internet shopping can also open up many opportunities for Costco. Costcos current website, Costco.com, is currently members only. To target members that may not have the privilege to shop at Costco warehouses, it can offer online only membership. This approach can help Costco rapidly expand its market saturation. Additionally, it can lead to improved margins while simultaneously improving revenue growth. Costco can also take advantage of the current economic downturn by finding more high quality products at affordable prices from various vendors that may not have been available before.

An Elder Interview about the Aging Process and Health Care Essay

After spending an afternoon interviewing my elderly father-in-law, I gained insight into how he perceives the aging process and the impact on the quality of his life. First, and foremost he viewed aging in a very positive and healthy manner. He believes that a positive attitude assists in accepting physical and psychosocial changes and enjoyed the fact that he and his wife are both physically fit and cognitively alert. He felt confident that advances made in health care and the quality of their lives would continue to be empowering. He enjoys the benefits of being a senior citizen including discounted travel, free education, and other incentives marketed towards seniors. He expressed a sense of well-being with respect to the numerous housing options geared towards the graying population, such as Retirement Villages, and assisted living. However, the subjects of Long Term Care, Social security reform and government involvement in health care reform were subjects he regarded with very strong negative emotions. During the interview these issues as related to his experiences with health care were discussed with zeal and frustration. Ron is my father-in-law; he is seventy-seven years young and lives in Smallville with his wife. They live independently in a sprawling 4,500 foot custom built cape style home. Ron was the oldest of three siblings and was raised in a farming town by his father who was a disabled war veteran in poor health and a feisty Italian mother. Ron had the opportunity to complete high school and receive the gift of learning to work with his hands as a master finish carpenter. He worked on many farms as a young boy during the summers of high school to help support his family; he is no stranger to working very ... ... a better understanding of what everyone needs especially the elders over the age of 65 living in the United States. As a nation we know it is time for reform, we will get involved and make our opinions count and cry out for access and affordable health care for all. References Chait, Jonathan. (April, 1999). Countdown to Reform: The Great Social Security Debate. Washington Monthly. http://www.findarticles.com/p/articles/mi_m1316/is_4_31/ai_54367642/print Marshall, Will and Martin Schram. (1993) , Mandate for Change. New York: Berkley Books. Reynolds, Sean.(2004). Privatization of Social Security. National Parliamentary Debate Workshop. Retrieved from http://www.willamette.edu/cla/rhetoric/workshop/DebateResearch/shaunreed.doc Spitzer-Resnick, Jeffrey.(1987), Your Real Medicare Handbook. Madison, Wisconsin: Center for Public Representation.